Shape The Future
With Ikigai
Connect relevant paths to navigate life with clarity and confidence
★★★★★
Trusted across life stages to unlock clarity, purpose and balance every day
Alex,
University Student: 👩🏽🎓
“Ikigai helped me navigate academic pressures and find a clear direction for myself.”
Jordan,
Career Professional: 👷🏻♀️
“Burnout was overwhelming. This tool reignited my passion and focus.”
Pat,
Retiree: 👩🏼💼
“Post-retirement felt aimless until Ikigai guided me to new fulfilling activities.”
Find Your Path. There’s An App For That
Whether you’re a student, professional or retiree, navigating change can be overwhelming.
Ikigai by Magic 8 Ball combines mindfulness, reflection and journalling to help you move forward with clarity and confidence.
12 Principles of Ikigai:
Develop Emotional Intelligence 🧠
Build deeper awareness, empathy and communication.
Practice Journaling ✍️
Use structured prompts to clarify goals and values.
Practice Mindfulness 🧘
Reduce stress and reconnect with the present.
Strengthen Resilience 💪
Strengthen how you handle change and adversity.
Define Meaningful Goals 🎯
Set achievable, meaningful goals and track your progress.
Reframe Your Mindset 🔄
Reframe setbacks into learning and growth.
Build Habits For Growth 📘
Build sustainable routines that align with your values.
Cultivate Gratitude 💖
Shift focus to positivity and progress.
Reflect On Your Life 🧭
Pause and process, make intentional life choices.
Personalised Insights 🧩
AI-powered reflections tailored to you.
Plan Your Life With Confidence 🧑💼
Structure your next steps with purpose and clarity.
Visualise Your Future 🖼️
Visualise where you’re headed and why it matters.
Trained On Japanese Philosophy
Ikigai by Magic 8 Ball is grounded in the traditional Japanese philosophy of Ikigai, the intersection of what you love, what you’re good at, what the world needs and what you can be rewarded for.
Our AI balances these principles with behavioural science to guide you through personalised reflection and help you take action, no matter your stage of life.
Paths
For Students 🎓
Find Your Path With Clarity
Whether you’re exploring passions, facing decisions or just trying to keep up, Ikigai helps you reflect without pressure and discover what drives you, one step at a time.
🎱 Cut through noise and uncertainty
🎱 Connect the dots to opportunities
🎱 Reflect safely, without judgment
“It helped me realise I don’t have to follow anyone else’s path — I can create my own.”
Paths
For Adults ⚖️
Rediscover Balance, Reignite Passion
If you’re navigating burnout, change or a career crossroads, Ikigai helps you step back, reconnect with what matters and take meaningful action, inside and outside of work.
🎱 Align your work with your values
🎱 Set goals with clarity and intention
🎱 Reframe and avoid burnout
“I started journaling during my commute — now I use it to reframe how I work.”
Paths
For Retirees 🪴
Embrace Your Next Chapter
Retirement isn’t the end, it’s a new beginning. Ikigai helps you reflect on your life, capture your wisdom and stay curious, creative and connected.
🎱 Reflect on your journey and purpose
🎱 Stay engaged, active and fulfilled
🎱 Share stories and wisdom
“I’ve used it to remember things I hadn’t thought about in years — and to share those memories with my grandkids.”
How It Works
Reflect
With Purpose
Step 1:
Answer simple, thought-provoking prompts about what you love, what you’re good at, what the world needs and income streams.
Discover
Your Ikigai
Step 2:
We connect the dots to create a personalised Ikigai, with a clear map of your purpose, strengths and paths towards opportunities.
Shape Your Ikigai
And Thrive
Step 3:
Use your Ikigai to set goals, explore paths and adapt over time. Revisit and reflect on your Ikigai to grow with resilience.
Pricing
£1.99
One-off payment
with unlimited use
Looking for Business/Education pricing? Let’s Chat
Free Tools
& Resources
Studies have shown that emotional competencies are twice as important in contributing to excellence as pure intellect and expertise. A study by Martin Seligman, considered the father of modern positive psychology and the creator of the idea of learned optimism, showed that insurance agents who are optimists outsell their pessimist counterparts by 8 percent in their first year and 31 percent in their second year.
Soft (Social)
Skills 🧠
Search Inside Yourself Leadership Institute – Science-backed mindfulness and emotional intelligence training from Google’s original mindfulness program.
TED – Short, powerful talks on ideas that spark emotional insight and global change.
School of Life – Emotional intelligence education to navigate relationships, work and wellbeing.
📍 https://www.youtube.com/@theschooloflifetv
LBC – A platform for live conversations and debates that sharpen empathy and emotional awareness.
Hard (Technical)
Skills 🧰
Nielsen Norman Group – Industry-leading UX research and usability guidance rooted in evidence.
Baymard Institute – Data-driven UX research offering 700+ usability guidelines derived from over 150,000 hours of testing.
IDEO – A global design company driving innovation through human-centred design.
Harvard Business Review – Essential reading for strategic thinking, innovation and leadership development.
TED – Ideas that challenge conventional thinking in business, tech, and design.
The Diary of a CEO – Candid insights into business, leadership and decision-making from real-world leaders.
📍 https://www.youtube.com/@TheDiaryOfACEO
Gary’s Economics – Accessible breakdowns of macroeconomics with a focus on policy and systemic design.
Books And
References 🪴
Search Inside Yourself – A practical guide blending mindfulness and emotional intelligence for personal and professional growth.
📍 https://www.amazon.co.uk/Search-Inside-Yourself-Unexpected-Achieving/dp/0062116932
Quiet – A celebration of introversion and how it powers creativity and leadership.
📍 https://www.amazon.co.uk/Quiet-Power-Introverts-World-Talking/dp/0141029196
How to Win Friends and Influence People – Timeless principles for effective communication and influence.
📍 https://www.amazon.co.uk/How-Win-Friends-Influence-People/dp/0091906814
The Subtle Art of Not Giving a F*ck – A no-nonsense guide to living meaningfully by embracing limitations.
📍 https://www.amazon.co.uk/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713
A Little History of Philosophy – A clear, engaging introduction to the world’s greatest thinkers.
📍 https://www.amazon.co.uk/Little-History-Philosophy-Histories/dp/0300187793
Zen and the Art of Motorcycle Maintenance – A philosophical journey into quality, values, and the human experience.
📍 https://www.amazon.co.uk/Zen-Art-Motorcycle-Maintenance-Inquiry/dp/0099786400
Sapiens – A sweeping history of humankind, exploring how biology and culture shaped society.
📍 https://www.amazon.co.uk/Sapiens-Humankind-Yuval-Noah-Harari/dp/0099590085
Design For A Better World – A call to action for sustainable, ethical, and humanity-centred design.
📍 https://www.amazon.co.uk/Design-Better-World-Meaningful-Sustainable/dp/0262047950
Every Journey
Starts With Ikigai
Join The Waiting List For Latest Updates
⚠️ Coming Soon:
Credits
Special Thanks to: Julian I, Don N, Anna G, Aaron J and Kirsty G. We couldn’t have brought this idea to life without the inspiration, collaboration and support of amazing individuals and contributors.
Inspiration From: The Japanese philosophy of Ikigai, which has inspired millions to find their purpose. Research Reports. Social Media. And the incredible stories shared by individuals looking for a path, their niche and more balance in their lives.
Powered By: Magic 8 Ball is building on OpenAI. Design For A Better World.
Privacy Policy: We value your privacy. We do not store your data, or share personal information. Any analytics collected are used to improve your experience and will never be shared without consent.
Made In London And Built With:
We use the ISO 9001 framework to guide quality assurance across our design and production workflows, with a focus on continuous improvement and customer satisfaction.