Reflect.
Shake. Live Better.
Discover the Japanese art of Ikigai, where reflection meets sustainable growth. Shake to reveal insights that help you live happier, calmer and with purpose.
Leaders trust Ikigai to grow
Alex,
Student: 👩🏽🎓
“Between family and academic pressures, I felt lost. Ikigai helped me find clarity and confidence to focus on what truly matters.”
Jordan,
Career Professional: 👷🏻♀️
“Living with dyslexia made burnout overwhelming. Ikigai helped me rebalance, focus and rediscover my passion for learning.”
Pat,
Retiree: 👩🏼💼
“After retiring, life felt directionless. Ikigai helped me align my skills with meaningful activities, bringing purpose and balance back into my days.”
Ikigai means “a reason for being.” Our app helps you uncover it through guided reflection and playful discovery.
With each shake, you explore what truly motivates you, balancing passions, strengths and ambitions to live with clarity and confidence.
£2.99. No subscription. No ads.
Available on the App Store.
Feeling stuck? Find your path with Ikigai.
Shake to Live Better. Discover Your Ikigai
How It Works
1. Reflect
Take a moment to pause, be optimistic and imagine your ideal future.
2. Answer
Journal your thoughts and answer 8 simple questions.
3.
Shake
Shake, shake, shake and connect the dots on your path.
4.
Discover
Reveal your personalised Ikigai to explore your potential.
Our Ikigai app guides you through reflection and action to bring clarity, balance and purpose back into your day.
Inside
The Box:
*Side effects may
include:
Curiosity,
Clarity & Confidence.
Features:
Unlock More Opportunities ⚖️
Experiment with pathways to unlock your potential
Discover Attainable Goals 🏆
Strengthen resilience and navigate life with confidence
Build Essential Skills 🪴
Develop emotional intelligence and self-awareness
Connect The Dots 📍
Discover personalised insights , powered by OpenAI
Built for iOS and macOS 🛜
Seamless blend of Technology x Philosophy x Behavioural Science
£2.99 with Unlimited Shakes 🔮
Looking for Business/Education pricing? Contact Us
Shake to explore the Japanese secret to a long and happy life.
Discover how to balance your strengths, passions and ambitions while building confidence and self-esteem to improve wellbeing.
Each shake reveals your Ikigai, guiding you toward clarity, confidence and new opportunities inspired by Japanese philosophy.
Frequently
Asked Questions
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Ikigai is a Japanese concept that means “a reason for being” and considered the secret to a long and happy life. It’s often described as the intersection between what you love, what you’re good at, what the world needs and what you can be paid for. Ikigai by Magic 8 Ball helps you reflect on these areas through 8 simple questions and discover your own personalised Ikigai.
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Ikigai isn’t just about work life balance, it’s about purpose and fulfilment in every stage of life.
For students, it might mean choosing the right studies and shaping their ambitions.
For professionals, it could be finding balance between work, passion, and personal growth.
For retirees, Ikigai often means rediscovering joy, contribution, and meaning beyond the workplace.
Our app turns this timeless philosophy into a playful, guided experience with practical next steps for everyone. -
The best-known book is “Ikigai: The Japanese Secret to a Long and Happy Life” by Francesc Miralles and Hector García. It introduced millions of readers to the idea of Ikigai and its connection to longevity and happiness. Ikigai by Magic 8 Ball takes those ideas further by giving you a hands-on, interactive way to apply them in your own life.
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Passion is part of Ikigai, but not the whole picture. Ikigai also considers your strengths, what the world needs and practical aspects like income. It’s a holistic way to connect the dots between who you are and what you can contribute.
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Students can use Ikigai to explore passions, strengths, and future ambitions. Our app simplifies the process into 8 questions, making reflection easy and engaging. It’s especially useful for planning study choices, career paths and personal growth.
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Adults can use Ikigai to reflect on their balance between work, passions and personal growth. Whether you’re advancing in your career, considering a change, or seeking more fulfilment in daily life, Ikigai provides a framework to guide decisions. Our app makes the process playful and practical, helping you uncover clarity and take purposeful next steps.
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Retirees can use Ikigai to rediscover purpose and meaning beyond work. It’s a way to explore passions, community and contribution in this new stage of life. Our app turns reflection into an engaging experience, helping retirees identify what brings them joy and how to stay connected, active and fulfilled.
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Aside from reading about it or using the Ikigai by Magic 8 Ball app, most places use “Ikigai” as inspiration. But the true Ikigai experience is personal: it’s about finding what drives you.
Open The Door To Your Potential
Ikigai by Magic 8 Ball empowers students to explore their passions, strengths and future ambitions through an engaging experience that builds confidence, self-awareness and motivates them to discover their own path and unlock their full potential.
Designed to spark curiosity and self-reflection, this interactive app is simple to use and easy to deploy across your school with Apple School Manager.
Made In London
& Built With:
We use the ISO 9001 framework to guide quality assurance across our design and production workflows, with a focus on continuous improvement and customer satisfaction.
Special Thanks to: Julian I, Don N, Anna G, Aaron J and Kirsty G. We couldn’t have brought this idea to life without the inspiration, collaboration and support of amazing individuals and contributors.
Inspiration From: The Japanese philosophy of Ikigai, which has inspired millions to find their purpose. Research Reports. Social Media. And the incredible stories shared by individuals looking for a path, their niche and more balance in their lives.
Powered By: Magic 8 Ball is building on OpenAI. Design For A Better World.
Privacy Policy: We value your privacy. We do not store your data, or share personal information. Any analytics collected are used to improve your experience and will never be shared without consent.
